Our community drives the economy. The right information keeps that money working for us.
$2.1T
in annual Black buying power, measured as after-tax income across Black households
35.6M
Black Americans age 16 and older, the shoppers, earners and decision-makers
20.6M
Black Americans currently employed, powering household income nationwide
Sources: Selig Center for Economic Growth, U.S. Bureau of Labor Statistics, Pew Research Center.
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